Today I want to talk to a salesperson successful and productive, and an example that I find particularly good sales. The sale made by some preachers to whom I admire from the commercial point of view because:
- sell a book written over a thousand years, which has been written by multiple people at different times and susceptible of being modified according with historical conditions and socio-cultural context.
- offer a solution that the buyer can verify only dies once.
- managed to convince the masses, some of which are willing to pay a lifetime monthly recurring 10% of their income.
- The perfect marketing strategy - word of mouth.
- has no warranty (or as the charge the buyer?)
- The client generally satisfied with the product delivered is more .. gives you peace and buys it for their own reasons. (Not ours)
- The customer buys a solution, not a product. :)
Lords managers, we have to do to have a vendor with these characteristics? I believe that the key aspects of the seller are in are:
- Passionate for your product / service or solution
- have faith, much faith in that what is good, it serves a purpose and meets client-social
- Understand and be able to feel the need customers, listening and reading their environment.
- be able to meet, or create the perception of unmet needs customer.
- Be persistent, consistent and methodical.
- Self-managed and able to put on and meet targets. Responsible
- with all stakeholders in the environment, as well as being able to communicate a sense of value of their service. (His company, its customers and suppliers)
- Finally, knowledge about your product, is in the books, manuals and other tools sales.
Because in the end a seller is a person who through their behavior and action, get others to do something, they would not spontaneously.
To be an entrepreneur, you must be a successful salesman of his ideas and his vision, and be able to make that vision a reality.
My compliments gentlemen preachers, are excellent sellers.